Anis Hmama
UI/UX Design Professional | Creative Director
Tunis, TN.About
Highly accomplished UI/UX Design professional with over 5 years of experience in digital product design and user experience strategy, adept at increasing user engagement by 40%+ through user-centered design. Proven leader of cross-functional design teams (up to 15 members), specializing in creating intuitive interfaces and design systems that have reached over 100K users across multiple platforms. Leverages entrepreneurial ventures and creative expertise to drive impactful results in dynamic digital environments.
Work
Tunis, Tunis, Tunisia
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Summary
Led content strategy and brand messaging across social media and blog platforms, spearheading design system implementation and directing cross-functional teams to significantly enhance brand visibility and project delivery efficiency.
Highlights
Spearheaded the implementation of design systems using Figma and Adobe Suite, directing 3 cross-functional teams to achieve 20% faster project delivery.
Increased brand visibility by 35% across social media and blog platforms through strategic content leadership and performance metric analysis.
Managed comprehensive brand messaging initiatives, ensuring consistent and impactful communication across all digital channels.
Analyzed performance metrics to refine content strategies, optimizing engagement and reach for target audiences.
Tunis, Tunis, Tunisia
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Summary
Built and scaled a digital consultancy specializing in creative services, delivering innovative solutions, and maintaining strong client partnerships to drive business growth and engagement.
Highlights
Built and scaled a digital consultancy, encompassing content strategy, branding, and digital design services from inception.
Achieved a 95% client retention rate by consistently delivering innovative solutions and fostering strong client partnerships.
Increased client brand engagement by an average of 40% through strategic creative direction and bespoke service delivery.
Managed all aspects of business development, project execution, and client relationship management to drive growth and profitability.
Tunis, Tunis, Tunisia
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Summary
Developed and taught a comprehensive design curriculum to over 100 young participants, fostering creative problem-solving and inspiring the next generation of designers.
Highlights
Created and delivered a comprehensive design curriculum for 9-13 year olds, focusing on creative problem-solving and basic design principles.
Led hands-on workshops using Figma and Notion, achieving a 90% student satisfaction rate among 100+ young participants.
Inspired the next generation of designers by fostering creativity and foundational design skills in a startup program setting.
Managed all aspects of program delivery, from curriculum development to participant engagement and progress tracking.
Tunis, Tunis, Tunisia
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Summary
Managed end-to-end video production, optimizing workflows and timelines, and generating significant viewership for documentaries.
Highlights
Generated over 75,000 views across 12 documentaries by managing the full video production cycle from concept to final delivery.
Optimized production workflows and timelines using DaVinci Resolve for color grading and editing, achieving 30% faster production time.
Executed comprehensive post-production, including color grading and editing, to ensure high-quality visual content.
Tunis, Tunis, Tunisia
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Summary
Designed daily marketing materials and social media assets, leading brand identity redesigns that significantly increased platform engagement and brand recognition.
Highlights
Redesigned the entire brand identity and implemented comprehensive style guides, enhancing brand consistency and recognition.
Increased platform engagement by 40% and brand recognition by 25% through the creation of impactful daily marketing materials and social media assets.
Utilized Figma and Adobe Suite to produce high-quality visual content for various marketing campaigns.
Collaborated with marketing teams to align graphic design outputs with strategic campaign objectives.
Tunis, Tunis, Tunisia
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Summary
Directed documentaries and managed production teams across multiple platforms, overseeing the full production cycle, crew coordination, and budget management.
Highlights
Directed multiple documentaries, managing production teams across various platforms from concept to completion.
Handled the full production cycle, including pre-production, principal photography, and post-production, ensuring high-quality outputs.
Coordinated crew and managed budgets effectively to ensure projects were delivered on time and within financial parameters.
Contributed to storytelling and visual narrative development for impactful documentary projects.
Skills
Design Software & Tools
Figma, Adobe Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Premiere Pro, Adobe After Effects, DaVinci Resolve, Notion, Brevo.
UI/UX & Product Design
UI/UX Design, User Experience Strategy, User-Centered Design, Design Systems, Interface Design, Product Design.
Creative & Marketing
Brand Design, Motion Design, Web Design, Creative Writing, Content Strategy, Brand Messaging, Graphic Design, Social Media Marketing, Campaign Management, Video Production, Documentary Filmmaking, Storytelling.
Management & Strategy
Project Management, Conception, Problem Solving, Strategic Planning, Cross-functional Team Leadership, Client Relationship Management, Curriculum Development, Workshop Facilitation, Performance Metrics Analysis, Budget Management, Entrepreneurship.